1. Most NGOs overseas average about 51% earned income. The percentage for Indian NGOs is much lower. Earned income is income generated by the NGO. It could be either by
- sales of goods (T-shirts, auction of paintings by hearing-impaired children)
- volunteer activities e.g organizing a qawali nite / music concert
- beneficiary created products (hand made carpets or some other handicraft of a particular community)
At the end of the day it is a person that you are making the appeal to. It may be a foundation that makes grants, or a government body or a corporate that you are seeking funds from, but eventually the pitch is made to a person - for e.g a trustee or board member.
Plan: Research sources - who will you target? Refer to GGCIE. If it is Government what schemes and programmes are available?
V K Puri's "Government funding schemes for NGOs/NPOs in India" lists several hundred schemes and can be very useful resource.
8. A good exercise in planning phase is to project the need over time and match to appropriate sources. For example
9. Objectives of CSR:
- employee motivation and feel good factor
- shared objective e.g KidSmart ?
- good business
- social responsibility
Each was critiqued by Prof Bhargava, pointing out what was good and what needed improvement.
- have facts, clear breakdown of expenses/projected needs
- shows you have done your homework
- have measures or impact - short term/long term, even can mention associated/corollary impact
e.g rehabilitation of street children addicted to drugs will reduce crime in the locality - in 1 year impact can be seen
After the exercise we saw short video where a trustee/grant making body official talked about how they decide and how it is never a cut and dry Yes/NO answer.
- they would want to visit and assess
- they are assessing the individual /invidividuals making the application, what is their credibility, integrity, commitment etc
- the decision takes time and combines several factors
So it is not black and white - yes/no.
We then saw a real proposal example . Hindi Martin Institute and went over its salient points. It was a real life actual proposal that got funding.