Focus on delivery methods

During one of the sessions I attended in Centre for Social Initiative and Management (CSIM) I had a discussion with the visiting instructor Dr. Vishnupriya, a freelance educational consultant. She said that she deals research and consultation for organizations dealing with educating school students.

Given that our team has interest in child education, I briefed her about our teaching module and expressed to her that there are quite a few "teaching modules" that are packaged as science kits that can be used, but our module is different in that we concentrate more on "how to teach" to the students using the teaching module, rather than just disseminating the module to be used by the children if and when they need it.

Basically the discussion with Dr. Vishnupriya and later on with Aishwarya crystallized to the following fundamental point:

Focus on delivery methods is more crucial to achieving the goals of the teaching module we are putting together than the infrastructure we use for the same.

On an aside, she has said that she is open to further investigating our idea, our current delivery methodologies and the schools we target and provide us with consultation. However she has made it clear that this may come at a fee since she is a professional as against a social worker. The fee would depend upon the duration for which she is associated with us and our affordability.

Is targeting the poor alone always efficacious?

With my on and off involvement with centers close to social development, I find one attitude that may have to be changed for better efficacy of social initiatives. Let me have the first stab at defining the attitude.

"A social initiative will produce a better impact when it is targeted towards the economically poorer sections of the society. The richer the beneficiaries are, the lesser social impact it has.."

While in general this point has a validity, it has to be revisited for every specific case. Here is an example. A team of my friends and I conducted a science demo in a private school nearby. When I talked about this, "Don't you think your initiative would be more useful to students of government schools?" was one question that popped up universally. My answer is "In my case doing it in *this* private school is likely to have a higher social impact" . Why?

1. This private school doesn't have a lab infrastructure in spite of the students paying a nominal school fee (Rs. 200/- per month).

2. The students here do have a capability to read, listen to and understand English, Telugu and Hindi which provides us flexibility in our implementation. So, it gets easier for us to get more students to start "thinking and reasoning science" - a better success rate at our initiative. On the other hand, a government school on which we are working on the ability to grasp English is lesser providing us with challenges (lesser number of teachers from our office)

Much more importantly, access to better education sure is relatively much more difficult for the poor. However, schools that fall in the economic category of the one that we are working on also face problems faced by government schools (non-availability of teachers, labs etc.). In addition to that they also suffer the ignorance of NGOs that rush to help poor quality government schools. It is almost as if these students are paying Rs. 200/- per month to be ignored!

Thankfully, in our case, we need to ignite as many minds to think and reason (in science and others..). In our eyes, whether the students have the ability to pay Rs.200/- or not, if their inclination to reason is lacking, they are equally poor! Only the former is equipped with a skill (English language) that offers flexibility for us to make a better impact.

A society, apart from being categorized into economically richer and poorer, can also be categorized into rich and poor based on other criteria. And the economically richer need not be richer (or have better opportunity) in all the other categories. Social upliftment, one must remember, is not only the upliftment of the economically poorest, but the upliftment of the society as a whole.

Global imbalance

A very nice lecture on the crisis that looms over the US dollar and the current practice of globalization.

Majora Carter: Greening the ghetto

What she presents here applies to any city in this world. Being from Chennai, I have literally witnessed the degradation of its ecology. One example I often quote is the degradation of River Adayar. If you have seen the river 10 or 15 years before you will understand what I mean.

Sustainable design ideas

Posting a talk about sustainable design ideas derived from nature may not be a proper post given the theme of this blog. But if you look at the title of the blog, I guess I am not way off from the target by posting it here. Instead of me telling it, I would like you to watch the video and decide it for yourself.

This amazing and eye-opening talk was given by Janine Benyus at one of TED conferences on green technology. Enjoy this talk!



NOTE: Click on "Player 7" or "Player 8" to view the video. Incase if you had problems the talk can be viewed at: Janine Benyus: 12 sustainable design ideas from nature

Dr. Jane Goodall on hope for the future!

This amazing talk is from the outstanding researcher Dr. Jane Goodall given at one of the TED conferences.



NOTE: In case if you had problems viewing the video here you can get it from the source at: Jane Goodall: What separates us from the apes?

SE session 11: Social accounting and auditing

Today’s session was on an interesting topic called social accounting and auditing. Financial accounting and auditing are tried and tested methods for tracking and verifying the financial status of an organization and finding out if the financial goals are met are violated. Social accounting and auditing is a parallel concept developed on the lines of financial accounting and auditing in order to measure and verify the social goals of a social enterprise.

In case of a business enterprise, when a project is taken up, one sets a financial goal for the project. As the project progresses one tracks certain financial metrics of the project that will help assess the financial performance of the project when financial audit is done.

However a social enterprise has a double bottom line of financial profit and a social impact. So, when a project is taken up in a social enterprise, similar to having a standardized financial accounting procedure that can be used for enterprises catering to different sectors, one may have standard social accounting procedure that can be used be social enterprises irrespective of the sectors they are catering to.

In social accounting, one will set a social objective that complies to the mission of the enterprise, and plan activities that achieve the social objective, while upholding the values of the organization. For each activity planned, social metrics has to be measured that provides feedback about the social impact of the activities when a social audit is conducted. This is the basic idea behind social accounting and auditing. One difference between financial and social accounting is, for the former, quantitative metrics will suffice to accurately assess the financial performance of the enterprise. But for the latter, the both quantitative and qualitative measure has to be captured to assess the social impact.

Social accounting has three steps

1. Getting ready: Social accounting is process that has to be assimilated as an inherent part of the social activity and is effective in giving a measure of social impact only in a long term (3 years). So, it is important for the members of the enterprise and stakeholders to understand the importance of the accounting. Steps have to be taken to get everyone’s approval to adopt social accounting as part of the enterprise’s initiatives.
2. Social, Economic and environmental planning: We went through a case study of a social enterprise called Good Crafts that trains women from a Mumbai slum in employment related skills like making baskets, wall-hangings, soft-toys etc., and procures their products to sell it in overseas markets and shares the profit with the women. From the case study write-up we identified the

1. mission statement of Good Crafts that addresses the purpose for which the organization is formed

Example: Good crafts aims to empower women and thus build sustainable and self-reliant communities in slums of Mumbai.

2. the values it has to uphold in the organization as it strives to achieve its mission

Example: Being non-discriminatory to the beneficiaries (slum women), etc

3. Objectives that are aligned towards the mission statement and the activities that achieve the objectives

Example: To empower women through training and creating of employment by

a) Providing relevant skill training

b) Encouraging and supporting self-employment

c) Providing crèche facilities for the working women’s children

4. Metrics that measure the effectiveness of the activities

a)      Number of courses provided (quantitative)

b)      Number of self-employed women (quantitative) and how satisfactory to the women is the quality of support provided (qualitative)

c)      Number women whose kids are enrolled in the crèche.

During the exercise we learnt that

-         the mission statement should be specific, clear and should remain the same through the completion of the project

-         each activity taken up must  be tied to a specific objective. This is because; the metric that we measure should provide us feedback about the efficacy of the activity in achieving the objective.

3. Social Economic and environmental implementation: This amounts to ensuring that relevant metrics are measured and qualitative data collected during the activity. Standard ways of collecting qualitative metrics are focus group discussions, questionnaires, surveys, and analyzing the minutes-of-meetings and status reports
4. Social, Economic and environmental auditing: Once the data is collected, a social auditor may audit the accounted metrics to analyze the social, economic and environmental impact that the social enterprise has caused and provide feedback on how much the objectives are achieved.  Based on the inputs the implementation strategy may be modified for the better. Then the social audit may be repeated the next cycle to measure the efficacy of the modified strategy. So, the minimum recommended period for the audit is two years.

Benefits:

1.      It’s a standard auditing based on a proven model. It can be applied to all sorts of social enterprise, irrespective of their area of interest

2.      Scalable: Can be applied to a whole organization or just one program of the organization

3.      It is a process. It can accommodate other tools of measurement like “Social return on Investment” within itself to make social auditing complete.

4.      Can  be used as a strategic tool; can sell the results of the audit to stakeholders and to generate more support (money or the like)

Snag:

1. Need to allocate time, finances and resources
2. Inaccuracy of surveys or scanty response to questionnaires
3. Long term project, needs change in business model to accommodate the process

SE session 10: Writing fund-raising proposal

I couldn't attend this class. So, this post owes its credit to my classmate, Manmohan Jain.

1. Most NGOs overseas average about 51% earned income. The percentage for Indian NGOs is much lower. Earned income is income generated by the NGO. It could be either by
- sales of goods (T-shirts, auction of paintings by hearing-impaired children)
- volunteer activities e.g organizing a qawali nite / music concert
- beneficiary created products (hand made carpets or some other handicraft of a particular community)

2. People give to People -
At the end of the day it is a person that you are making the appeal to. It may be a foundation that makes grants, or a government body or a corporate that you are seeking funds from, but eventually the pitch is made to a person - for e.g a trustee or board member.

Similarly when making their decision they are considering you, your credibility etc. You may have a great cause, your NPO may have good track record, but still it does matter in terms who is the person appealing to them.

A fraction of funds raised may be impersonal but any large grants - the "people to people" principle applies.

3. Understand donor - what appeals to them, what is important to them, what is their process for selection.

4. Pareto principle - how 80 % efforts might only give 20% returns and often it is core 20% activities that give most of the Return Of Investments so focus on those.

5. Acronym for sources of income - GGCIE (you can refer to the slide on this)

6. Fund raising cycle - PDCA Plan -> Do -> Check -> Act

Or on similar lines

Need -> Sources -> Method -> Select / Evaluate

with the last step feeding back into the first in each case. For example, you evaluate you results and re assess/replan your needs.

A good question to answer is "How will you sustain the work after the grant runs out?"

Plan: Research sources - who will you target? Refer to GGCIE. If it is Government what schemes and programmes are available?
V K Puri's "Government funding schemes for NGOs/NPOs in India" lists several hundred schemes and can be very useful resource.

7. We went over SSA proposal format and some of the sections in that.

If applying to Companies and CSR departments, they will certainly need metrics/measures

8. A good exercise in planning phase is to project the need over time and match to appropriate sources. For example

- quick or short term needs - selling T-shirts, individual volunteer donations of small amounts

- long term needs - grants from foundations/governments. This will have long lead time and typically be larger amounts.

9. Objectives of CSR:
- branding
- employee motivation and feel good factor
- shared objective e.g KidSmart ?
- good business
- social responsibility

Went through exercise in actual writing of funding proposal. The template used is in slides 10 to 14 The class broke up into 4 groups of 2 each and spent about 30 mins preparing a proposal and then presented to rest of class.

Each was critiqued by Prof Bhargava, pointing out what was good and what needed improvement.

Some key points

- be specific in your title if you can
- have facts, clear breakdown of expenses/projected needs
- shows you have done your homework
- have measures or impact - short term/long term, even can mention associated/corollary impact
e.g rehabilitation of street children addicted to drugs will reduce crime in the locality - in 1 year impact can be seen

After the exercise we saw short video where a trustee/grant making body official talked about how they decide and how it is never a cut and dry Yes/NO answer.

- donors would want to review and evaluate
- they would want to visit and assess
- they are assessing the individual /invidividuals making the application, what is their credibility, integrity, commitment etc
- the decision takes time and combines several factors
So it is not black and white - yes/no.

Caution: Never put any fact or any statistic that is not real or cannot be substantiated

We then saw a real proposal example . Hindi Martin Institute and went over its salient points. It was a real life actual proposal that got funding.

Finally he touched briefly on results versus indicators and the LFA - problem solving technique. (I need to learn more about this).

SE session 9: Project Management

I have been attending a certification course in social entrepreneurship in CSIM and have been posting on the proceedings of each session in my personal blog. I think it is more appropriate to post it here, so will do so from this post on. For earlier post, please visit my blog!

I would like to start off at the last! My take home of the day! (more of a suggestion than a rule of thumb though)

Identify what your beneficiaries need, sensitize the beneficiaries about their need and your solution, involve the beneficiaries of the social initiative to participate and if possible manage the initiative.

Project planning should be approached from a mixture of top-down and a bottom-up approach. Top-down, as in using "from the book" ideas like management and leadership principles, business models etc. Bottom-up as in getting to know what the beneficiaries (or end users) want and forming strategy based on that.

The class started off with some basics about project management. It is not only a science, as it involves rational thinking, data analysis and decision-making, but also an art since it involves getting the job done using your wits.

We moved on to a brief analysis of the difference between a program and a project.

Program: Long-term or on-going activity, continually funded and has regular allocation of budget. Example: National literacy mission

Project: Usually short-term, one-time funding. Usually a program is made up of a lot of projects that achieve the purpose of a program

Following this, we discussed a questionnaire, answering which one may have planned an entire project well considering all aspects and would be ready to hit the road. This took us all the way up to the break and formed a very important learning session of the class (so, don't skip the link!)

During the second half of the session, the instructor presented the way his initiatives in eliminating rural poverty made an impact in the livelihood of the rural society. He devised and designed various initiatives for the benefit of rural poor in various sectors like agriculture, education, micro-finance, health, income generation.

He talked about the federated model of self-help group (summarized by slide-3 of the PDF doc) in Andhra Pradesh, which was a run-away hit in the whole of the country. The success of the model was summarized by the fact that about 42% of all the money allocated by the Indian government is used by AP, while the repayment rate is 98%, unmatched by any other SHG anywhere else. Delegates from other states and even countries like Vietnam visit AP to study the SHG model.

Since this post is not about singing the praise of AP's SHG models, I move beyond to aspects that are common to all the government projects (including SHGs) that he was involved.

• All project involved formation of Village organizations (VOs) which essentially is a representative body of the village. They were legally registered as co-operatives. All SHGs and VO are composed of women from the village
  
• The relevant govt. representatives train and sensitize them about the need of the co-operative. (If it is agriculture.. training is on retaining profit and eliminating middle-men during procurement... if it is micro-finance, training is on how important savings is etc..)
• Once training is done, the initiative is implemented and the outcomes are measured!

The model of sensitizing and involving the beneficiaries in various levels from management to volunteering has largely produced good results (will be evident from the slides of the session that I will post once they are available to me). But few do fail to scale up after initial success.

The whole session was finally summarized by the discussion titled "Why do projects succeed?"
highlighting the points user involvement as a participant, continuous funding, Clear understanding of goals, effective planning and setting realistic expectations of scope, quality and time involved.

By the then, we were about half-an-hour past time and we didn't even realized it. (I was especially mesmerized by the facts and figures he presented by the success stories of SERP's rural development initiatives). But he left us with a mention that goals should be SMART

Specific: Well-defined and clear to project managers
Measurable in terms of qualitative parameters
Agreed upon by all stakeholders
Realistic, as in set within the availability of resources
Time-based

Brief Profile of Mr B. Ravi Shankar 

Mr. B. Ravi Shankar has completed Post Graduate Diploma in Computer Applications and also in Management (Rural development) from Xavier’s Institute, Ranchi.

Earlier he worked as a project officer in the Society for Rural Industrialization, Ranchi, Jharkhand, as a Community Coordinator in Girijan Cooperative Corporation, AP, and as a Project Director of Leather Industries Development Corporation of AP. He also has the experience of working in IT sector for sometime. Presently he is the Project Manager of Society for Elimination of Rural Poverty (SERP), (IKP-VELUGU project), AP.

Building your own lab each year!

We may all remember the post that I did on Teaching module. Well it may seem to be sleeping, but it is only moving at a snail's pace. I was discussing this with my third-level manager today and he gave his ideas on it. One idea which made my bulb glow was this statement of his:

"You have people working on preparing science experiments anyway. You are doing it right out of their books anyway, why don't you prepare a set of labs for the entire academic year for the kids and donate it to them? Better still, you can sell it to the school district by which it reaches all the schools in the district instead of just one school"

That is a good idea which was so near yet so far from us. One thing that these kids government school lacks is lab. If we can work on each chapter and come up with a set of labs, it would set up a lab for them for the whole year. But better still, if we can fully document the way using which the models are built, we can make the students build their own labs year after year instead of just giving them the  experiments preset. An activity based learning. So, the teaching module changes thus...

Teach kids to make their own notebooks.
How does this help?

• non-availability of free notebooks @ govt schools
• potential means to earn

Teach kids of appropriate age about technologies related to clean energy like solar energy

• How tap solar energy
• How the market is growing etc

How does this help?

• creating experts in a market of demand for the future

Setup a model to allow kids to construct the labs themselves
How does this help?

• Sets up a lab for themselves
• Does incorporates activity-based learning.

All the soft-skills appreciated in a corporate environment

• committing to a task of reasonable difficulty and completing it on time

• being regular with work taken up and establishing proper communication about updates/possible delays

How does this help?

• time-management, probably study better while being good at extra-curricular
• develops proper attitude and work-ethics and improves job-prospects

Safety

• Basic fire-safety
• First-aid and emergency response
• Details of phone numbers, addresses of hospitals in vicinity.

How does this help?

• Duhh......!

Community activity

• Some kind of an activity that sensitized them to importance of sanitation, public health, environment etc.