SE session 10: Writing fund-raising proposal

I couldn't attend this class. So, this post owes its credit to my classmate, Manmohan Jain.

1. Most NGOs overseas average about 51% earned income. The percentage for Indian NGOs is much lower. Earned income is income generated by the NGO. It could be either by
- sales of goods (T-shirts, auction of paintings by hearing-impaired children)
- volunteer activities e.g organizing a qawali nite / music concert
- beneficiary created products (hand made carpets or some other handicraft of a particular community)

2. People give to People -
At the end of the day it is a person that you are making the appeal to. It may be a foundation that makes grants, or a government body or a corporate that you are seeking funds from, but eventually the pitch is made to a person - for e.g a trustee or board member.

Similarly when making their decision they are considering you, your credibility etc. You may have a great cause, your NPO may have good track record, but still it does matter in terms who is the person appealing to them.

A fraction of funds raised may be impersonal but any large grants - the "people to people" principle applies.

3. Understand donor - what appeals to them, what is important to them, what is their process for selection.

4. Pareto principle - how 80 % efforts might only give 20% returns and often it is core 20% activities that give most of the Return Of Investments so focus on those.

5. Acronym for sources of income - GGCIE (you can refer to the slide on this)

6. Fund raising cycle - PDCA Plan -> Do -> Check -> Act

Or on similar lines

Need -> Sources -> Method -> Select / Evaluate

with the last step feeding back into the first in each case. For example, you evaluate you results and re assess/replan your needs.

A good question to answer is "How will you sustain the work after the grant runs out?"

Plan: Research sources - who will you target? Refer to GGCIE. If it is Government what schemes and programmes are available?
V K Puri's "Government funding schemes for NGOs/NPOs in India" lists several hundred schemes and can be very useful resource.

7. We went over SSA proposal format and some of the sections in that.

If applying to Companies and CSR departments, they will certainly need metrics/measures

8. A good exercise in planning phase is to project the need over time and match to appropriate sources. For example

- quick or short term needs - selling T-shirts, individual volunteer donations of small amounts

- long term needs - grants from foundations/governments. This will have long lead time and typically be larger amounts.

9. Objectives of CSR:
- branding
- employee motivation and feel good factor
- shared objective e.g KidSmart ?
- good business
- social responsibility

Went through exercise in actual writing of funding proposal. The template used is in slides 10 to 14 The class broke up into 4 groups of 2 each and spent about 30 mins preparing a proposal and then presented to rest of class.

Each was critiqued by Prof Bhargava, pointing out what was good and what needed improvement.

Some key points

- be specific in your title if you can
- have facts, clear breakdown of expenses/projected needs
- shows you have done your homework
- have measures or impact - short term/long term, even can mention associated/corollary impact
e.g rehabilitation of street children addicted to drugs will reduce crime in the locality - in 1 year impact can be seen

After the exercise we saw short video where a trustee/grant making body official talked about how they decide and how it is never a cut and dry Yes/NO answer.

- donors would want to review and evaluate
- they would want to visit and assess
- they are assessing the individual /invidividuals making the application, what is their credibility, integrity, commitment etc
- the decision takes time and combines several factors
So it is not black and white - yes/no.

Caution: Never put any fact or any statistic that is not real or cannot be substantiated

We then saw a real proposal example . Hindi Martin Institute and went over its salient points. It was a real life actual proposal that got funding.

Finally he touched briefly on results versus indicators and the LFA - problem solving technique. (I need to learn more about this).

SE session 9: Project Management

I have been attending a certification course in social entrepreneurship in CSIM and have been posting on the proceedings of each session in my personal blog. I think it is more appropriate to post it here, so will do so from this post on. For earlier post, please visit my blog!

I would like to start off at the last! My take home of the day! (more of a suggestion than a rule of thumb though)

Identify what your beneficiaries need, sensitize the beneficiaries about their need and your solution, involve the beneficiaries of the social initiative to participate and if possible manage the initiative.

Project planning should be approached from a mixture of top-down and a bottom-up approach. Top-down, as in using "from the book" ideas like management and leadership principles, business models etc. Bottom-up as in getting to know what the beneficiaries (or end users) want and forming strategy based on that.

The class started off with some basics about project management. It is not only a science, as it involves rational thinking, data analysis and decision-making, but also an art since it involves getting the job done using your wits.

We moved on to a brief analysis of the difference between a program and a project.

Program: Long-term or on-going activity, continually funded and has regular allocation of budget. Example: National literacy mission

Project: Usually short-term, one-time funding. Usually a program is made up of a lot of projects that achieve the purpose of a program

Following this, we discussed a questionnaire, answering which one may have planned an entire project well considering all aspects and would be ready to hit the road. This took us all the way up to the break and formed a very important learning session of the class (so, don't skip the link!)

During the second half of the session, the instructor presented the way his initiatives in eliminating rural poverty made an impact in the livelihood of the rural society. He devised and designed various initiatives for the benefit of rural poor in various sectors like agriculture, education, micro-finance, health, income generation.

He talked about the federated model of self-help group (summarized by slide-3 of the PDF doc) in Andhra Pradesh, which was a run-away hit in the whole of the country. The success of the model was summarized by the fact that about 42% of all the money allocated by the Indian government is used by AP, while the repayment rate is 98%, unmatched by any other SHG anywhere else. Delegates from other states and even countries like Vietnam visit AP to study the SHG model.

Since this post is not about singing the praise of AP's SHG models, I move beyond to aspects that are common to all the government projects (including SHGs) that he was involved.

• All project involved formation of Village organizations (VOs) which essentially is a representative body of the village. They were legally registered as co-operatives. All SHGs and VO are composed of women from the village
  
• The relevant govt. representatives train and sensitize them about the need of the co-operative. (If it is agriculture.. training is on retaining profit and eliminating middle-men during procurement... if it is micro-finance, training is on how important savings is etc..)
• Once training is done, the initiative is implemented and the outcomes are measured!

The model of sensitizing and involving the beneficiaries in various levels from management to volunteering has largely produced good results (will be evident from the slides of the session that I will post once they are available to me). But few do fail to scale up after initial success.

The whole session was finally summarized by the discussion titled "Why do projects succeed?"
highlighting the points user involvement as a participant, continuous funding, Clear understanding of goals, effective planning and setting realistic expectations of scope, quality and time involved.

By the then, we were about half-an-hour past time and we didn't even realized it. (I was especially mesmerized by the facts and figures he presented by the success stories of SERP's rural development initiatives). But he left us with a mention that goals should be SMART

Specific: Well-defined and clear to project managers
Measurable in terms of qualitative parameters
Agreed upon by all stakeholders
Realistic, as in set within the availability of resources
Time-based

Brief Profile of Mr B. Ravi Shankar 

Mr. B. Ravi Shankar has completed Post Graduate Diploma in Computer Applications and also in Management (Rural development) from Xavier’s Institute, Ranchi.

Earlier he worked as a project officer in the Society for Rural Industrialization, Ranchi, Jharkhand, as a Community Coordinator in Girijan Cooperative Corporation, AP, and as a Project Director of Leather Industries Development Corporation of AP. He also has the experience of working in IT sector for sometime. Presently he is the Project Manager of Society for Elimination of Rural Poverty (SERP), (IKP-VELUGU project), AP.

Building your own lab each year!

We may all remember the post that I did on Teaching module. Well it may seem to be sleeping, but it is only moving at a snail's pace. I was discussing this with my third-level manager today and he gave his ideas on it. One idea which made my bulb glow was this statement of his:

"You have people working on preparing science experiments anyway. You are doing it right out of their books anyway, why don't you prepare a set of labs for the entire academic year for the kids and donate it to them? Better still, you can sell it to the school district by which it reaches all the schools in the district instead of just one school"

That is a good idea which was so near yet so far from us. One thing that these kids government school lacks is lab. If we can work on each chapter and come up with a set of labs, it would set up a lab for them for the whole year. But better still, if we can fully document the way using which the models are built, we can make the students build their own labs year after year instead of just giving them the  experiments preset. An activity based learning. So, the teaching module changes thus...

Teach kids to make their own notebooks.
How does this help?

• non-availability of free notebooks @ govt schools
• potential means to earn

Teach kids of appropriate age about technologies related to clean energy like solar energy

• How tap solar energy
• How the market is growing etc

How does this help?

• creating experts in a market of demand for the future

Setup a model to allow kids to construct the labs themselves
How does this help?

• Sets up a lab for themselves
• Does incorporates activity-based learning.

All the soft-skills appreciated in a corporate environment

• committing to a task of reasonable difficulty and completing it on time

• being regular with work taken up and establishing proper communication about updates/possible delays

How does this help?

• time-management, probably study better while being good at extra-curricular
• develops proper attitude and work-ethics and improves job-prospects

Safety

• Basic fire-safety
• First-aid and emergency response
• Details of phone numbers, addresses of hospitals in vicinity.

How does this help?

• Duhh......!

Community activity

• Some kind of an activity that sensitized them to importance of sanitation, public health, environment etc.

Field visit to Bhumi

In this session, we made a field visit to Government High School at the heart of Rasoolpura, known as the largest slum in Hyderabad (some say in AP). This school was adopted by Bhumi, an NGO that aims at large scale, holistic, sustainable transformation for the slum (and for the larger society in a long term).

Bhumi's members Sai and Pallavi (one of CSIMs students too!) greeted us and gave an outline of their flagship Dhronacharya and Ekalavya program (DNE) in which Bhumi trains and deploys volunteers to mentor the school children on a weekly basis on academics and extra-curricular activities. The program seems to spring from the notion that kids in the slum study better when they are exposed to an "elder-brother-cum-role model" who can inspire and provide them a regular learning environment.

Abdul Mujib Khan, one of the founding members of Bhumi, provided a brief account of their history. Rasoolpura, like any other urban slum, faced multiple interlinked problems. Poverty resulting in child labour, in turn resulting in low academic performance and high dropouts. Poor conditions resulting in poor health problems, in turn resulting in loss of wage which compounds the problem of child labour and education. Further, the cynicism of the slum dwellers towards the "outsiders in Proline T-shirts" posed another layer challenge.

To address the first problem, Bhumi has divided its task in Rasoolpura into four domains viz., Livelihood, Education, Healthcare and Water & Sanitation. Then it adopted the then dilapidated Govt. High school. and with funding from Sarva Shikhsa Abhiyan and Hyderabad Round table, they renovated the school, hired teachers and got the school back up and running. This automatically helped Bhumi address the second problem too as the promise kept acted as a good testimony to their commitment to area. With more kids in school on a regular basis, the DNE program was launched in an effort to improve the pass percentage (then a dismal 13%) among 10th std kids. To improve the livelihood, Bhumi used the trust built to constitute about 6 self-help groups among the womenfolk (headed by a slum-dweller named Razia).

A crucial aspect that needs addressing in improving this society, they said, is the mentality slum-dwellers towards the SHG in general and using the loaned money in particular. As expected, the primary modes of income to people in the slum are fruit and vegetable hawking, house-help, working as a driver or running an autorickshaw. Since the livelihood is always hand-to-mouth, the mentality to save and planning for the longer term was lacking and took repeated counselling to attain a decent awareness level present now. Further, when Razia tried to spread the idea of forming a "group" the first question they usually asked was "How much money will I get?".

Bhumi is also involved in improving the other dimensions of the problem that affects education. Health. One school of thought suggests that children brought up with inadequate nutrition till the age of 5 show learning disabilities that affect them for the rest of their life. They took the initiative to bring in some students of medicine to conduct "Bailey's test" and found that about 20% of them fail the test. However, since medical treatment needs to be sustained over a long term for improvement, it is challenging to keep the respective families interested.

With the slum-dwellers increasingly placing their trust on them, Bhumi is also working on slowly training and transfering the control of their initiatives to the local slum-dwellers, though this seems to be a long objective.

A few other takeaways from the field visit

• Their initiatives, especially with respect to education, are modeled in such a way that it can be "sold" to the government to adopt as an accepted model of education (am a bit confused about this, asked for clarification, will update!)
• Bhumi seems to have extensively used the help of CSIM, who I have found myself are larger directory of contacts than "YellowPages" if you are a social entrepreneur. They have also helped Bhumi is redesigning their DNE mentoring program.
• Most of their successful initiatives have been field tested on a smaller scale (say, applied to a smalller section of the slum) and then have been scaled up. Probably a good point to remember.

Overall, Bhumi provides quite a few lessons to learn the easier way. The biggest lesson of it all is probably the way they have conquered the trust of the slum-dwellers by delivering on the promise of renovating and bringing the school alive, which seems to have had an immediate effect on families the students hail from and those who live in the adjoining areas.

Andhra Pradesh - Hyderabad NGO forum calls for hike in funds for healthcare

Hyderabad - An NGO-civil society forum has stressed the need for a coordinated effort of public, private sectors and NGOs to ensure increase in the budgetary allocations for health in developing countries. Addressing the first session at the 39th annual meeting of the Asian Development Bank (ADB) here on Wednesday, WHO director (Health Systems Financing), David B. Evans, lamented that a majority of developing countries spent less than $50 per capita on health. "The per capita spending in as many as 30 member countries is less than US $ 40 a year," he said. Gopi Gopalakrishnan, Country Director of DKT International (Vietnam), pointed out that monopolistic structures (public sector) rarely delivered quality care and the public sector mechanism never cared for measuring outputs. "If you can't monitor, you can't monitor," he said. Despite high visibility, the contribution of NGOs to service delivery was negligible. There were over 1.3 million NGOs in India but contribute less than 0.7 per cent of total healthcare needs. Nemat Hajebhoy of Aga Khan Foundation, and others also spoke.

- By Special Correspondent (The Hindu)

Was browsing over some information where i bumped into this piece of news..(the text marked in red color specifically). Well, firstly I was wondering what could be the hurdles for 1.3 Million NGOs (if not all striving for better health) together to deliver a substantial result.(0.7 is nothing holding the current indian population in mind). Further opinions are welcome!!! My second concern is there are 1.3 Million NGOs in India...(again considering the stats) what is the percentage development achieved by them in overall sectors...education, health, poverty, women, children etc etc...!

In conversation with NGOpost

Today I arranged a phone call with Parul Gupta and Nitin Gupta, the founders of NGOpost and I found something that amazed me.

They felt that NGOs working on the same social issue rarely talk to each other with to share knowledge and exchange best practices. From her prior experience working with various NGOs related to education and women's development, Parul feels that there is a pressing need to enable such an exchange of information between the various entities of social sector to combat the social problems effectively. Does all this sound at least vaguely familiar? Well, this precisely what we at Targeting the Roots set out to find out too (as one of our objectives). In NGOpost, we have a credible testimonial that supports our understanding.

When asked about their opinion about the idea that we, Targeting The Roots, one (distant) day conduct a conference that woos NGOs of feather to flock together and share best practices, they had differing views (from what I perceived). Parul opined that, though it would be monetarily and logistically very difficult for a small team to successfully conduct such a conference, the idea will be productive. Nitin on the other hand highlighted the possibility that NGOs may actively participate in such a conference, but soon would forget the about the discussion and continue with their business as usual once the conference is over. Parul, agrees with Nitin's opinion, but felt that it is a matter of sustained "drilling down" into the NGOs mind and eventually such an initiative will move them to see that adopting best practices from their peers will prove to be more effective in fostering social change.

Who among the two is right may be just a matter of opinion. But I found that the idea of "NGOs talking to one another" no longer needs to be verified. The question is no longer seems to be "If knowledge sharing will be effective", but "How to make knowledge sharing effective".

Parul said that though such conferences among NGOs do happen, they are relatively rare (her estimate was about 10 per year all over India), and they are not usually well publicised. I have asked her to intimate me when she comes across one.

Let's keep going - but stay focused !!

In conversation with Badhri I found each of us have a passion towards society. Our group seem to have the right thoughts and spirit. Essense for any powerful team to achieve their set goal. We have a goal ! Let's refine it further.. Well should I say prioritise ! Technically speaking we have planned our architecture, lets get into implementation. Module by module...
Out of the nutrients we have planned to inject into the roots, let's continue to focus on education and further strengthen it. Strong reason is this being a comfort zone.
The teaching module is a good starting point. Let's extend this a little further. Lets say 5-10 schools for this year & accomplish this. While doing so we should also train the willing teachers in this method so that they will continue to train future batches. Well as an incentive may be we can pay some renumerative. It works trust me !! This has dual advantages. One it relieves us to seek new avenues/schools , second the already trained place continues to adopt our method.
Coming to targeted effort lets say 5-10 schools a year has another merit. This will give us a feel on what it takes to conduct this & also how it has affected the students. Unless we do this there is no way we can find this out. No other way to learn swimming unless your are in water !!
One quick point on the effort involved. The teaching science module is HR intensive unlike the "Deploy teachers" model which India Sudar does. We adpoted this because upfront we knew we could not put in the demand volunteer modules would put. I mention this to highlight the point that there is no right & wrong method.

These are just quick points which came to mind & leave it open to discussion. As I said expereince(read it as field work) is the best teacher. No amount ot R&D can teach us that. been our experience my personal experience :-) !

So what are waiting for .. Lets keep the spirit going !! Lets start focussed. Experience will take you to places we would not dreamt of .... First we started giving education to orphanage homes .. then govt schools .. rural schools .. migrant children education .. paying inidividual fee to arrest droupout .. u never know what is in store .. stay tuned !!!!

Access to notebooks at government schools

I was in conversation with our team-mate and member of India Sudar, Shiva about the education for students from the lower-economic section of the society.

I came to know from him that while the government provides textbooks and uniforms for free, they don't have the capability provide notebooks. This unsurprisingly turns out to be a severe limitation to learning. When inquired, the government officials respond,

"Even the government has limited resources. To offset our limitations we have empowered the school's headmasters and senior teachers to partner local NGOs and philanthropists to receive the relevant aid".

Makes sense doesn't it? But I think, and Shiva agrees, that this is not a sustainable model. So, what do we have? Even when ills like hunger and child-labor are removed from poor kids' way to the school, the good work is undone by the absence of guaranteed access to something as trivial as notebooks. I think this is a good idea for social entrepreneurship. Notebooks are available everywhere. Can be made from recycled paper too! Making notebooks is a good small-scale business. All it needs is an entrepreneurial idea that takes care of the economics and connects the demand and supply. Are you aware of any already existing models? (not donation of notebooks of course).

My raw and partial stab at social entrepreneurship:
Notebooks can be bound from papers. I was thinking if we can catch hold of someone who does the binding on a regular basis, and give a training session to school kids (or their parents) for a small fee, they can make their own notebooks.

Now that they know how to make notebooks, they (hopefully) can find their own ways of getting paper. A paper mart nearby, or unused paper from a relatively well off home.

Hitting the Road: Teaching module - Draft 1

Idea generated for schools so far

• Teach kids to make their own notebooks.

How does this help?

• non-availability of free notebooks @ govt schools
• potential means to earn

• Teach kids of appropriate age about technologies related to clean energy like solar energy
• How tap solar energy
• How the market is growing etc

How does this help?

• creating experts in a market of demand for the future
• All the soft-skills appreciated in a corporate environment
• committing to a task of reasonable difficulty and completing it on time
• being regular with work taken up and establishing proper communication about updates/possible delays

How does this help?

• time-management, probably study better while being good at extra-curricular
• develops proper attitude and work-ethics and improves job-prospects
• Safety
• Basic fire-safety
• First-aid and emergency response
• Details of phone numbers, addresses of hospitals in vicinity.

How does this help?

• Duhh......!
• Community activity
• Some kind of an activity that sensitized them

• Community activity
• Some kind of an activity that sensitized them to importance of sanitation, public health, environment etc.

"Let there d.light!"

A picture says a thousand words. So...